We originally started work with Anthea well before our dream of our Hotel L’Avenida, here in Soller, Mallorca, was fully established. Anthea’s unrelenting enthusiasm and encouragement in those early days helped us cement very clearly our short and medium term objectives of establishing our profile both within the UK and internationally.
As the days grew closer to the launch, Anthea´s professionalism and excellent reputation within the Travel Media ensured that we had huge amounts of press coverage both pre-launch, at launch and perhaps most importantly on an on-going basis once our business was up and running. Anthea always finds a new angle to communicate – a hook that has ensured we have had relevant coverage in all the most prestigious Travel and Lifestyle press. I cannot recommend her more highly – and perhaps the greatest accolade of all is when one of our guests recently said “you must have a great PR as every time I open the press there is Hotel L’Avenida!”
Anthea managed the Whatley Manor PR account from 2002 to 2018. During that time Anthea introduced us to key media from the national consumer and business press and kept them informed and regularly briefed on the developments at Whatley Manor, providing media with accurate, clear and timely press releases, hosted press trips, supported local media activity and supported key events in our marketing and communications calendar.
Lakeside Hotel worked with IDeal PR from December 2010 - 2013. Throughout that time Anthea and the team were always a real pleasure to work with; we loved their enthusiasm, dedication and creativity especially in the way they always seem to be able to surprise us with interesting angles to promote the hotel, which has resulted in great coverage for us.
Jonathan Robb, Senior Operations Manager, Lakeside Hotel
Anthea Yabsley, Ideal Public Relations Ltd., has been working with Press & PR for VisitDenmark since March 2007. She works in close cooperation with VisitDenmark’s Press Department at the UK office, where we have developed a very fruitful and efficient working relationship with Anthea and her team. We are very happy with the services and results provided by Anthea on these strategically very important tourism projects each year. We can only recommend her professional skills and positive manners to any other potential business clients, and wish her the best of luck.
Anthea worked with Sardatur Holidays for 2 years and over that time, she managed to increase Sardatur’s brand awareness across both regional and national press and has also delivered our weekly PR press successfully and with accuracy. It was a pleasure having Anthea as part of Sardatur’s team. Her professional and friendly manners combined with her excellent relationship with the media make her an asset to anyone working with her. Margit Hawkins – Marketing and Sales Executive – Sardatur Holidays
Linthwaite House Hotel & Fine Individual Hotels
I worked with Anthea and IDeal PR for three or four years, both on my own individual site, Linthwaite House, and also on a marketing group I help run, Fine Individual Hotels. I have worked with many good PR companies for most of the last 25 years, and Ideal are simply one of the best. Honest, hard working, tenacious, and most importantly, well connected. I would not hesitate in recommending them and would definitely re-employ in the future. Mike Bevans, Linthwaite House Hotel & Fine Individual Hotels
Martinhal Beach Resort & Hotel
Anthea Yabsley was contracted to do the PR for the opening of Martinhal Beach Resort & Hotel in late 2009. She took on the opening of Martinhal with great enthusiasm and delivered her work with a great spirit. Anthea presented the opening to a series of relevant journalists over the 2-year contract and we had around 200 articles published about Martinhal in these 2 years in the UK press. It was a great pleasure to work with Ideal PR! Chitra Stern, Director, Martinhal Beach Resort & Hotel
Luxury Family Hotels I worked with Anthea for five years, firstly on the launch of Martinhal Beach Resort and Hotel in Portugal and for a further three years to relaunch Luxury Family Hotels in the UK, following its re-acquisition by Nigel Chapman. During all this time Anthea and the team at Ideal PR have been a real joy to work with, showing a great depth of knowledge, dedication and enthusiasm for the travel sector. Utilising their top level travel media contacts at both national and regional level they have always delivered valuable and extensive media coverage for Luxury Family Hotels to reach our target audience. I would highly recommend Ideal PR.
Adrian Burley, Luxury Family Hotels
I deal with any number of PRs – IDeal PR is simply the best: professional, personal, exceptional … If I was giving an award for the PR of the year it would go to Ideal PR. They live up to their name with a service that is hands-on, proactive, professional, personal and delivers what you need without flimflam. Integrity and intelligence are at the heart of what Anthea has to offer. 5 stars and no nonsense Gyles Brandreth, Author and Broadcaster
I have had the pleasure of working with Anthea several times now, and on each occasion she has managed to work miracles with regard to tricky timings and any other concerns I may have had. Nothing ever seems to phase her, and her enthusiasm, efficiency, caring advice, extensive knowledge of her product and willingness to make everything work out makes her really special - and an absolute delight to deal with.
Julie Peasgood, TV Presenter and freelance writer
I have known and worked with Anthea for many years. She’s one of those rare PRs who ‘gets it’. She knows how to be creative and come up with innovative ideas for her clients and understands the fickle world of journalism where our deadlines are always yesterday. She never hesitates to deliver the goods in record time with a laugh and an enthusiasm that’s unsurpassed. As for her knowledge of her clients; there’s no one more on the ball than Anthea and she makes it her mission to know her product inside out – which of course, makes our job so much easier and enjoyable. Jane Memmler, The Express
Thank you ever so much for organising the trip for us on the Indian Maharaja. It's really nice to have worked with a PR contact who actually takes a genuine interest in their work.