During these three decades, my career has been shaped by a love of travel and the stories that bring destinations to life.

I’ve had the privilege to walk through hotel lobbies in Mallorca, Cornwall, and Portugal, before they opened, when they were just the dream of the owner. I’ve heard firsthand the passion of tour operators crafting unique itineraries in the US, Canada, Italy and Albania, and I’ve travelled across the globe to French Polynesia and Indonesia to cruise on distant oceans and meet small communities that are creating unforgettable experiences for guests.

I’ve watched brands grow from small ideas and seen destinations develop from as far afield as Denmark and the Marquesas to India, Kenya and St Helena and I discovered what truly makes travel PR powerful: personal connection to places, to people, and to the stories that need to be told.

Today, I work as a freelance travel PR consultant, partnering with brands as their virtual in-house expert. I slot seamlessly. into teams, offering the calm confidence of senior experience backed by decades of industry knowledge.

My approach is simple: genuine collaboration, thoughtful strategy and creative PR activities that support real and achievable business goals.

Over the years, I’ve built a trusted network of contacts, from the editors of national travel desks and glossy magazine writers to trade journalists, freelance storytellers, fellow PRs, tourist boards, and airlines. These relationships have been nurtured over time and built on trust and a shared passion for travel, allowing me to help clients stand out in a busy, ever-changing digital and social media landscape.

Every client has a story. My role is to help them convey it creatively and cost-effectively so that it resonates, inspires, and lasts.

​What's your story? I look forward to hearing from you.

Anthea
 
How Ideal PR can help you and your business tell your story  
 
Experience – A unique blend of in-house and agency knowledge, shaped by years of working with leading hotels, tour operators, cruise brands, and destinations worldwide.

Contacts – A well-established network and deep rapport with key UK media built on trust and consistency.

Results – Innovative, achievable, and impactful strategies that turn every client opportunity into measurable success.