.I have over 25 years’ experience in PR and the travel industry. This began in 1990 working with The Magic Travel Group selling holidays to Italy, Spain and Portugal. There I got my first taste for PR and built up an in-depth knowledge of in-house PR and the travel industry over the intervening eight years
I spent a further two years at The Press Office promoting the Michelin starred Italian hotel, L’Abereta, alongside the luxury spa resort of Pangkor Laut Resort and its sister property Tanjong Jara in Malaysia. In 2000 I expanded my client portfolio experience further with the travel specialists PR agency, Synergy.
There my clients included Kuoni, Taj Hotels and the Anheuser-Busch Adventure Parks in Florida. During this time I also helped to launch the luxury hotel, Whatley Manor.
I founded IDeal PR in 2006 and since then have helped to launch Hotel L’Avenida, a boutique 12 bedroom hotel in Mallorca and also handled the UK launch in 2010 of the family friendly Martinhal Beach Resort & Hotel in Portugal.
In 2012 I helped relaunch Luxury Family Hotels in the UK, following their re-acquisition by Nigel Chapman.
Current tour operator clients comprise escorted tour operator, Titan Travel, as well as walking experts Ramblers Walking Holidays and its sister brand Adagio. I represent North America specialist operator, Bon Voyage, Simpson Travel, Luxury Worldwide Collection and Elegant Golf Resorts. Over the last 10 years I have worked with Visit Denmark to promote their programme of holidays and most recently have begun work with Aranui Cruises in the South Pacific and Rubicon 3, the adventure sailing experts.
When I'm not at my desk I can be found drawing and painting with an art group I helped to set up, singing with the Games Maker Choir that I joined following the London 2012 Olympics or running around the local area with my running club.